We create organic clothes for babies
At our core, we believe babies deserve the purest, softest fabrics against their skin. That’s why all our baby clothes are made from 100% organic cotton—free from harmful chemicals and grown with care for the environment. Comfort, safety, and sustainability are stitched into every piece we create.
Meet our team
We’re a small team of parents, designers, and textile lovers passionate about creating clothing that supports healthy development and makes parents' lives easier.
Darlene Robertson
Director
Kathryn Murphy
Marketing manager
Jenny Wilson
Product designer
Kristin Watson
CEO
How we work
From fabric sourcing to final packaging, every step in our process is thoughtfully designed. We collaborate closely with ethical factories, run regular quality checks, and design our pieces with both function and cuteness in mind. Every detail matters when it comes to your baby’s comfort and your peace of mind.
What we do
We specialize in timeless, unisex baby clothing that’s soft, durable, and easy to wear. Our collections include bodysuits, rompers, leggings, hats, and blankets—all crafted with love and care. Whether it’s for everyday snuggles or special moments, we make sure your baby feels cozy and confident.
Some of your questions answered here
We get a lot of questions about our course. You can get any answers.
Organic cotton is not only better for your baby’s sensitive skin—it’s also better for the planet. We use GOTS-certified cotton and work exclusively with factories that meet international ethical and environmental standards. This means no pesticides, fair wages, and safe working conditions.
We believe packaging should be as gentle as our clothes. That’s why we use recyclable, plastic-free materials—minimal, elegant, and gift-ready. Each item is wrapped in soft tissue paper and placed in a kraft box or pouch, perfect for gifting or keeping as a sweet keepsake.
If you’re gifting, we recommend size 3-6 months. It allows a little room to grow and ensures the baby can wear the outfit longer. Our sizing runs true to age, and we always include a size guide to help you pick the perfect fit.